Jason Gervais

Converting Your Visitors with Search Engine Optimization

Search engine optimization, especially when integrated with aggressive search engine marketing, can send thousands of targeted visitors searching for information on, or seeking to buy products and services from, your website. Getting visitors to your webs... Read >

Combining Search Engine Optimization, Sponsored Ads, and Pay per Click Strategies

Once the decision has been made to use search engine marketing to raise the ranking and visibility of a site, the next question asked is, “What are the best and fastest ways get results?” Considering that search engine results pages are essentially divide... Read >

Avoiding the Bad Guys in Search Engine Optimization

Thinning budgets and a slow economy have lead to budget cutbacks at many small to medium sized business. This, in turn, can justify the rationale to shop for the cheapest search engine optimization company available. The hook is set, for many web-based bu... Read >

Avoiding SEO Rip off’s

It’s a familiar story. A business owner gets a website built and, knowing he needs to drive traffic to the site to make it worthwhile, starts shopping for a company to do some search engine optimization. The bids that come in vary so much in price it’s li... Read >

Secrets of Search Engine Optimization and AIDA Revealed!

How about that for a shameless, attention getting title? The truth is, regardless of how many visitors your search engine optimization and marketing company’s efforts drive to your site, it won’t matter unless you can grab their attention within three to ... Read >

Proactive Reputation Management and Your SEO/SEM Company

Reputation management is often seen as necessary only when a negative publicity attack is under way. While working with an accomplished reputation management company in such circumstances can counter an attack and minimize potential damage, the best resul... Read >

Marketing Your Website Effectively

Developing a quality Internet marketing program involves so many elements that doing it all in-house is near impossible. Having a highly skilled team of experts handling your search engine marketing, online reputation management, website design and other... Read >

Keyword Mistakes

Keyword selection and usage, when incorporated using research and planning, can generate targeted visitors and increased conversion rates while taking shortcuts or operating with pre-conceived ideas on what will work can lead to a site's underperformance ... Read >

Five Big SEO Mistakes that will Turn off Your Visitors

Writing for search engine optimization, more than ever, is a balance of art and science. While the science applies to predominantly toward the search engines, the art pertains to the content your visitors see once they arrive at your site. While there are... Read >